Bumble Confirms Advertisement Featuring Serena Williams Will Air During SuperBowl

Bumble confirmed that another advertising featuring its newest celeb partner Serena Williams will debut throughout basic half of the SuperBowl.

Per AdWeek, Bumble teased another campaign using football star, admitting so it would coordinate making use of SuperBowl, though it wasn’t obvious should they had been intending to air an offer during the video game, among the many most-watched yearly events into the U.S. (and another of the very most high priced ad purchases). Bumble has affirmed their unique basic SuperBowl advertising will function Serena Williams as well as their brand new venture “golf ball is within Her legal.”

Bumble, a female-friendly dating software, is serious about its female-empowerment mission. Over the last number of years, the brand has debuted choices that appeal specifically to women, including partnering with Moxy resorts available BumbleSpot – proven areas in which Bumble users can satisfy for times, job networking, or prospective brand-new friendships – in order to generate secure rooms for females.

The advertisement with Williams will function the woman increase to celeb, “not simply as a specialist football celebrity but as a business owner, part design, spouse and mummy,” per AdWeek. The location is made by a mostly feminine staff and directed by A.V. Rockwell, an award-winning screenwriter and movie director whoever work tackles dilemmas on competition and oppression.

The content on the ad is always to convince women to control their very own stories, anything Bumble has been excited about from the debut of its internet dating application, giving females the energy to help make the first step.

In a teaser video for SuperBowl advertising, that may air February 3rd, Bumble provided a look of what to expect.

“we are living in a global and community in which individuals are starting to see in different ways and needs to realize that we have been in the same way powerful and just as wise and simply as experienced and merely because businesslike as virtually any male in this world,” Williams claims in front of the camera, which in turn pans to the lady offering a basketball in a vacant courtroom. “nowadays it is advisable to appear and tell our very own tale ways it must be advised.”

AdWeek pointed out that the female-forward Bumble ad promotion is uncommon for a SuperBowl, which is these a male-dominated area, and even more not likely that a mostly female group would produce these a SuperBowl advertisement.

“There are so many women who tend to be prepared and enthusiastic [to be involved inside ultra Bowl], and every lady involved [in Bumble’s area] had so much passion,” Bumble main brand policeman Alexandra Williamson told AdWeek.

She continued to say: “individuals will see a new area to Serena when this advertisement goes real time, and I would attribute that to an all-female group taking care of it.”

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